Hey people! That's just it. Information technology has help a lot in my learning experience and in helping me share my experience with other people across the globe . Anyone can have the knowledge of entrepreneurship and it is important in our everyday experience.  Hope you all enjoyed the lessons and steps involved in becoming a great entrepreneur. Thank you for being my viewers. Wish you a happy xmas and New Year. Love you all!!

Chapter 6

Franchising

By Benjamin Ishaku

Hello people, hope you are enjoying the lessons. Today, we will be discussing another aspect of entrepreneurship which is franchise.

 What is Franchise?

Library sources

When parties are granted the right to distribute another’s services or products in a particular region using the owner’s trade name or mark, it is considered a franchise.

Franchise journal-volume 9 No. 2

By Kim A. Lambert and Charles G. Miller

http://www.jsor.org/stable/29541421

Who is a franchisee?

A franchisee is a person who purchases or buys the enterprise or uses the concept and trademark of a franchisor.

Then who is a franchisor?

Advantages of a franchise

Training and guidance

Brand name appeal

Proven record

Financial assistance

1st: Training and guidance

2nd: Brand name appeal

3rd: Proven track record

4th: Financial a$$istance

Examples of franchise

Thank you

Sources of Innovation

           Hello all.

As we all know, innovation is the process by which entrepreneurs convert oppotunities into marketable ideas. Sources of innovation include:

1. Trend

2. Unexpected occurrences

3. Incongruities

4. Process needs

5. Industry and market

6. Demographic changes

7. Perceptual changes

8. knowledge based concept

    These are ways through which you can get innovative ideas,