Chapter 6

Franchising

By Benjamin Ishaku

Hello people, hope you are enjoying the lessons. Today, we will be discussing another aspect of entrepreneurship which is franchise.

 What is Franchise?

Library sources

When parties are granted the right to distribute another’s services or products in a particular region using the owner’s trade name or mark, it is considered a franchise.

Franchise journal-volume 9 No. 2

By Kim A. Lambert and Charles G. Miller

http://www.jsor.org/stable/29541421

Who is a franchisee?

A franchisee is a person who purchases or buys the enterprise or uses the concept and trademark of a franchisor.

Then who is a franchisor?

Advantages of a franchise

Training and guidance

Brand name appeal

Proven record

Financial assistance

1st: Training and guidance

2nd: Brand name appeal

3rd: Proven track record

4th: Financial a$$istance

Examples of franchise

Thank you